My Role & The LAB Miami
I worked as the Brand Ambassador at the LAB Miami for 3 years. I began working as a Front Desk Associate & grew into the position of Brand Ambassador based on business needs and my performance.
The LAB Miami is a Co-working Office Space & Event Venue for creative entrepreneurs & startups. "Located in the heart of the vibrant Wynwood Arts District, the LAB is Miami’s original coworking community. In 2012, the founding members of the LAB teamed up with the Knight Foundation and a group of angel investors to convert a 10,000 square foot warehouse into a shared office space and event venue. Since then, a growing number of Miami’s brightest and most forward-thinking entrepreneurial minds have converged here to share their ideas, learn from one another, and build amazing companies and projects."
I worked closely with the Directors & the Creative Team to make custom content for the LAB's website, social media, sponsorship proposals & more. I worked as the Social Media Manager & updated Facebook, Twitter, Instagram & Linked In on a daily basis. I also fostered local community relationships in the area to create a discount package for all LAB members.
The Brand
The LAB Miami Logo & Brand Kit was previously established before I was a part of the team. I successfully built & adapted new content to fit within all brand guidelines & continue on the LAB's message to the start up community.
One of the biggest projects with the LAB Miami was redesigning the company's website. I used my Wordpress skills & worked alongside developers to create a seamless website they continue to use today. I also worked with photographers to create custom content for the website. The site was made functional for both the Event venue rentals & also the Co-Working office space rentals.
Application
I worked within brand guidelines to create flyers, promotional materials, sponsorship kits & benefit packages for our members.
Social Media
My role focused on social media content creation. I created connecting grid post promotions on the Instagram feed. I engaged & cross-promoted the local community to gain traction on our page.
In six months I was able to increase our following by 40% across multiple platforms.
All content and advertisements followed branding guidelines & the LAB Miami's brand voice /tone. With my expertise on the team, we were able to increase membership sales & event venue rentals by 50%.
Content & Community
I took photos at all of the LAB Miami's events & daily co working life. I would spotlight a different member of the community weekly. I also worked on building relationships with the Wynwood community to create a Member Benefit Package, giving discounts to our members in the co working space.
Other Projects
