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The Brand
Parallel is a virtual women led gallery & curated shop featuring artists of color. Parallel Art Space sparks creativity in everyone. Their mission is to spread the joy of art and making at the world.
The Parallel Logo can function 3 ways
a.) Contained in circle
b.) Logo solo without the circle element
c.) Contained in circle including tag line
Four (4) Main Colors are used in the logo and only these colors may be used.
the logo
Secondary colors can also be used for the logo. Must be one color for the entire logo
Parallel's brand vibe is clean & chic. I wanted to create a simple brand that works as canvas to show the featured artworks. The brand is a clean slate to present works for sale & provide information to the art world.
Other Projects
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